Talita Lacerda is the Chief Executive Officer (CEO) of Petlove&Co and Co-Founder of Kamaroopin. Before assuming her current role, Ms. Lacerda was responsible for Petlove&Co's value creation agenda, actively working on strategic planning, attraction and development of talent, and M&A.Previously, she was a manager of BRF's B2C operation in China, and a consultant at the Boston Consulting Group. Ms. Lacerda holds a bachelor's degree with honors in Business Administration from Fundação Getulio Vargas (FGV - EAESP) and an MBA with honors from University of Chicago.