Petlove&Co is a leading digital pet ecosystem in Brazil, offering products, services, content, and health solutions for pets. Petlove&Co was founded in 1999 by former veterinarian Marcio Waldman as the 1st specialized e-commerce marketplace for pet products in Brazil. Since 2021, Petlove has been led by CEO and KMP co-founder Talita Lacerda, who oversees over 900 employees. Petlove's mission is to democratize access to products and services, helping owners keep their pets happy and healthy.
Petlove has successfully transformed its business model into a recurring purchase program, which currently has over 75% of its product revenue coming from loyal repeat customers. The company offers a complete portfolio of solutions, including more than 17,000 pet products (pet food, medicine, hygiene, beauty, toys and accessories), a wide range of services (boarding, day care, pet sitting and walking), and health plans for pets. Petlove also operates in the B2B segment, offering solutions for veterinarians and entrepreneurs within the pet sector.
KMP invested in Petlove in February 2019, and since then has been directly involved in strategy, design, and execution, transforming Petlove into Brazil’s leading pet platform. KMP supports Petlove’s management team on a variety of fronts to improve the company's value creation, including talent recruitment, activation of organic strategic projects, deployment of M&As, implementation of a new Governance agendas, structuring new funding rounds, supporting the annual budget process, and reporting.
KMP Invested in 2018
